Professional sports and the LGBT community don’t usually mix, mainly because the sports teams don’t have an active policy of encouraging us to be out on the court/field, let alone be out and proud in the stands.
But that seems to be changing – a bit. You’d never think it, but it seems that professional sports teams are warming to the idea of having LGBT nights. When it comes to the National Basketball Association (NBA), the Golden State Warriors in California became only the third team to hold an LGBT-focused event earlier this year. The Toronto Raptors were first in 2004, followed by the Philadelphia 76ers.
I wanted to get a sense of what’s going on behind the scenes at a professional sports team. I got in with Lorrie-Ann Diaz, director of marketing communications and advertising for LeBron James’ new team the Miami Heat. Lorrie-Ann is out and proud and offered some great insight on what it’s like to work for a professional sports team and how “the straights” and she interact.
I want to know what your experience has been like as a lesbian working for a major sports team. It sounds like it has been a positive one. Can you tell me why?
I’m delighted to say that my experience as an out lesbian working for a major pro sports team has been a very good one. Perhaps it sounds cliché, but the HEAT’s business operation is a microcosm of our city. We are a very diverse workforce – at every level. And fortunately for those of us who work here, this diversity is welcomed and celebrated.
At the end of the day, we work in sports and entertainment: an industry that creates fun. As such, playfulness and fun is part of our professional DNA. Well, during my first year with the club, my then girlfriend sent me a bouquet of flowers. As I carried the bouquet back to my desk (our office is wide open, like a newsroom), my boss jokingly teased, “Ooh! Someone’s got a man!”
I smiled to myself and thought: “There’s no way I’ll be able to stomach more of that teasing! It will be too stressful and taxing to lie about who I am.” So a few days later, I invited my boss (the EVP/CMO) out to lunch.
At lunch, when I disclosed my sexuality (and he apologized for his unwitting faux pas), he was incredibly kind, compassionate and very supportive. And I knew part of that compassion and understanding stems from his own life (he’s a minority himself and in an inter-racial marriage). When I think back to that time – 2010/2011 will be my 11th season – it was only about eight months into my employment with the HEAT. I knew I was taking an enormous risk. But his reaction exceeded my expectations and, as the fairytale goes, we’ve lived happily ever after!
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